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EFI buys DirectSmile

July 31, 2014
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Written by Kasper Roos

Taken from: http://blog.infotrends.com/?p=16062

In a move to further capitalize on the fast-growing cross-media marketing opportunity, EFI today announced it has acquired the Berlin (Germany)-based Variable Data and Cross Media Software provider DirectSmile. No financial details have been made available about the acquisition, but since DirectSmile is relatively small, the acquisition is not expected to have a material impact on EFI’s top line revenue. - See more at: http://blog.infotrends.com/?p=16062#sthash.MiKcjq6n.dpuf

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